the Journal

On business, brand, and self.

Reflections, frameworks, and essays on building intelligent businesses that don’t

run you.

For ambitious women redefining what success feels like — calm, strategic, and deeply self-aware.

The Liminal Space: Where Founders Transform to Reach Their Next Level

Every founder enters a liminal space: that in-between season where the old way stops working and the next level starts calling. But not everyone knows how to build that bridge with self-awareness.

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Reflections, frameworks, &

essays on business,

brand, & self.

Beauty Intelligence™ and The Algorithm of Allure™ are proprietary frameworks developed by Elle.Esse.